ProcessWire to the Rescue
Every ProcessWire site is custom built for the client. This applies both to the admin interface and the front-end code. ProcessWire is not just a CMS (Content Management System), it is also a CMF (Content Management Framework), and as such provides an extensive API for the developer to use in setting up a website or web app.
ProcessWire sites, as a standard, feature minimal to no reliance on 3rd party plugins, custom built front ends that are tuned for speed, and a best-in-class administrative interface that has been characterized as beautiful, fast, simple and easy. We highlight the following 4 areas where ProcessWire will transform your experience for managing your website and for how your site performs for visitors and in search indexing.
Easy to Use
Your time is valuable. You should not be forced to drudge through a slow and clunky admin interface to find what you need. The ProcessWire admin is customizable and can be augmented with premium modules like ListerPro and ProFields to make finding the content you need to edit a breeze. Further, every field within the admin has instructions so you know what you are editing. ProcessWire also fully supports front end editing, meaning you can browse your site as a visitor and make changes and corrections right as you see them instead of having to search through the admin to find the page to edit.
ProcessWire sites have the potential to attain the fastest load times of any CMS. The system offers several layers of caching that when combined have resulted in between 90-100 speed scores on Yslow and PageSpeed. The commercial ProCache module caches entire pages as plain HTML, deferring all use of PHP and MySQL, and placing the load engine strictly at the root Apache level. Not only does this improve visitor experience, reduces visitor bounce rates, but it also reduces server load, meaning you get more server resources for the same cost. Faster speeds make you look more professional, as only a fast loading site can compete with sites by larger companies with more resources.
Furthermore, the percentage of users who will access your site on a mobile device increases every year. The total page size for a mobile-optimized site must be kept at a minimum. Google also rewards fast loading and mobile optimized sites with better ranks in search results.
ProcessWire enables us to stay on the cutting edge of internet technology, and adopt the latest techniques for speed optimization without having to wait for someone to develop a plugin or release a new version of a CMS, plugin, or theme/template.
The commercial ProCache module makes it a breeze to incorporate many essential elements of a fast site, including full document caching, CDN for images, CSS and JS files, HTML minification, and comprehensive server compression.
Summary of ProcessWire’s Speed Benefits For You:
Better search engine results (google penalizes slow sites)
Fewer bounced visits, especially on mobile devices
More value from your hosting
longer visits because a snappy fast site is a pleasure to use
Better sales, conversions and overall visitor satisfaction
ProcessWire has proven itself to be possibly the most secure CMS ever released. From the ground up, the system has always been designed with security as the number one priority. This feature is one of the most compelling reasons to adopt ProcessWire as a CMS of choice for developers and end-users alike, and why former WordPress, Joomla, Drupal, ModX and Typo3 developers have flocked to ProcessWire in recent years. It is quite common for standard PHP content management systems to be compromised. While the security of both PHP and the CMS that are built on it are becoming more and more secure each year, ProcessWire was built using the absolute safest and most security-minded coding standards from the beginning. Whereas every other major CMS has a logged history of reported security breaches, there are none for ProcessWire.
Despite the system’s inherent security, it is always critically important to have backups. We make it a point for every site we launch to integrate automated systems that backup the whole site, and database on a regular schedule, and copy those backed up files to a secure location. If anything happens to your site, there is a sort of ‘time machine’ of backup archives that we can access to restore the site to a working version. Although to date no ProcessWire site we have launched has ever been compromised or had any corruption that caused a need for a complete restore, it does provide peace-of-mind to know that your site is being regularly backed up.
SEO (Search Engine Optimization) is and has always been a moving target. What was considered an SEO optimized site a few years ago would scarcely get noticed by search engines today. The source code of your website, the part that you don’t see, but that is read by the ‘googlebot’, makes the difference between a first-page organic search result (in the best circumstance), or at worst no result at all.
While the Google Search Algorithm also accounts for external factors that you do not directly control, such as number of websites linking to your site, there is a lot you can do within the code of your site to make the most of your SEO potential. The 2 HTML elements within the code that affect your SEO are meta tags, and schema. Schema is relatively new and has become very important, to the extent that the google search console shows all of the schema it finds on your site, and shows recommendations for implementing it if you do not have it.
[***Info on Schema.org implementation here]
Besides the hidden data that the search bots read, the actual content of your site is another key factor in your SEO. Proper use of heading levels (H1, H2, H3), and the way that the words in those heading levels are repeated strategically within paragraph text is also important. The name of the page, and how that relates to the content of the page and the headings all add up to optimized SEO.
A simple way to earn better SEO rank is to get external sites to link to yours. Using social sharing buttons is an easy and effective way to share important pages, have those shares links directly back to your site, and offer the potential of viral marketing to happen. For example, if you have a blog, you can share every post on Facebook, Twitter and Google+.
ProcessWire provides the tools and backend management capabilities to implement a vast array of SEO optimizations to your site without having to purchase any 3rd party modules, plugins, or subscribe to any SEO plugin provider, or pay for an expensive SEO analysis.